Yervand
Garboyan
PRODUCT MARKETING
MANAGER
Hello
Let's Drive Growth Through
Innovative Marketing
Hi my name is Yervand and I'm a results-driven Product Marketing Manager.
With over 9 years of experience in the industry, I've been developing successful GTM strategies and executing impactful marketing campaigns. I've led high-profile launches generating significant downloads and social media traction, securing recognition from reputable outlets.
I'm skilled in product marketing, marketing strategy, demand generation, market research and optimizing marketing resource allocation.
​
If you're looking to enhance your brand and drive product success, let's connect on LinkedIn or send me an email at yervand.gg@gmail.com.
Resume
Feb. 2023 - March 2024
PRODUCT MARKETING MANAGER
Movella
Los Angeles, CA
-
Spearheaded GTM strategy & execution for successful launch of OBSKUR at Movella, securing 100,000+ downloads, 2M+ views on social media platforms, and support from media outlets like Tech Crunch and IGN.
-
Directed product marketing efforts and roadmapping for new feature add-ons to OBSKUR, leading to a seamless release and strong consumer adoption with over 1M views on social media.
-
Managed brand partnerships and resource allocation within the marketing team to drive promotion strategy for social campaigns, resulting in 5M+ impressions and a 25% increase in weekly user acquisition.
-
Delivered weekly marketing analytics and insights to the executive team to shape product retention strategies, prioritize features, and secure budget approvals.
Jan. 2022 - Dec. 2022
MARKETING & PUBLIC RELATIONS SPECIALIST
NASA
Washington, DC
-
Collaborated with external NASA marketing and engineering teams to develop and shape brand messaging and positioning for the NASA GLIMR & SBG missions.
-
Project managed original campaigns for NASA GLIMR & SBG missions, resulting in over 200,000 views on social media platforms.
-
Conducted market and consumer research to inform NASA GLIMR website revisions and develop Ideal Customer Profiles (ICP) for future marketing strategies.
Jan. 2013 - Dec. 2020
FOUNDER, MARKETING DIRECTOR
NoBiggieTV
Los Angeles, CA
-
Developed and implemented Go-To-Market strategy that resulted in a growth of 700,000+ subscribers.
-
Oversaw project management of 300+ pieces of content on YouTube and Instagram, generating 60M+ views.
-
Successfully negotiated partnerships with external creators and brands, resulting in a 50% increase in revenue.
-
Oversaw digital content operations, driving strategic growth via product road mapping, SEO, brand messaging, trend research, and monthly analytics.
Skillset
GTM Strategy & Execution
Messaging & Positioning
Consumer Research
Cross-Team Communication
Product Marketing
Project Management
Voice of the Customer
Product Marketing & Development
Brand Management
Marketing Analytics & Insights
Team Leadership
Marketing Technology
OKR/KPI Strategy
Marketing Budget Management
Languages
English (native)
Armenian (casual)