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Yervand
Garboyan

PRODUCT MARKETING

MANAGER

Hello

Let's Drive Growth Through

Innovative Marketing

Hi my name is Yervand and I'm a results-driven Product Marketing Manager.

 

With over 9 years of experience in the industry, I've been developing successful GTM strategies and executing impactful marketing campaigns. I've led high-profile launches generating significant downloads and social media traction, securing recognition from reputable outlets.

 

I'm skilled in product marketing, marketing strategy, demand generation, market research and optimizing marketing resource allocation.

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If you're looking to enhance your brand and drive product success, let's connect on LinkedIn or send me an email at yervand.gg@gmail.com.

Resume

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Feb. 2023 - March 2024

PRODUCT MARKETING MANAGER

Movella

Los Angeles, CA

  • Spearheaded GTM strategy & execution for successful launch of OBSKUR at Movella, securing 100,000+ downloads, 2M+ views on social media platforms, and support from media outlets like Tech Crunch and IGN.

  • Directed product marketing efforts and roadmapping for new feature add-ons to OBSKUR, leading to a seamless release and strong consumer adoption with over 1M views on social media.

  • Managed brand partnerships and resource allocation within the marketing team to drive promotion strategy for social campaigns, resulting in 5M+ impressions and a 25% increase in weekly user acquisition.

  • Delivered weekly marketing analytics and insights to the executive team to shape product retention strategies, prioritize features, and secure budget approvals.

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Jan. 2022 - Dec. 2022

MARKETING & PUBLIC RELATIONS SPECIALIST

NASA

Washington, DC

  • Collaborated with external NASA marketing and engineering teams to develop and shape brand messaging and positioning for the NASA GLIMR & SBG missions.

  • Project managed original campaigns for NASA GLIMR & SBG missions, resulting in over 200,000 views on social media platforms.

  • Conducted market and consumer research to inform NASA GLIMR website revisions and develop Ideal Customer Profiles (ICP) for future marketing strategies.

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Jan. 2013 - Dec. 2020

FOUNDER, MARKETING DIRECTOR

NoBiggieTV

Los Angeles, CA

  • Developed and implemented Go-To-Market strategy that resulted in a growth of 700,000+ subscribers.

  • Oversaw project management of 300+ pieces of content on YouTube and Instagram, generating 60M+ views.

  • Successfully negotiated partnerships with external creators and brands, resulting in a 50% increase in revenue.

  • Oversaw digital content operations, driving strategic growth via product road mapping, SEO, brand messaging, trend research, and monthly analytics.

Skillset

GTM Strategy & Execution

Messaging & Positioning

Consumer Research

Cross-Team Communication

Product Marketing

Project Management

Voice of the Customer

Product Marketing & Development

Brand Management

Marketing Analytics & Insights

Team Leadership

Marketing Technology

OKR/KPI Strategy

Marketing Budget Management

Languages

English (native)

Armenian (casual)

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