NASA GLIMR & OBB

GLIMR will be a space-based instrument that will help scientists observe and monitor ocean biology, chemistry, and ecology throughout the Gulf of Mexico, the southeastern U.S. coastline and Amazon River plume.

Shaped messaging and positioning for the NASA GLIMR & SBG missions.
200,000+ views on social media platforms for released content related to NASA GLIMR, with additional upcoming content to be released from NASA OBB.
Support from NASA Earth.
Influenced NASA GLIMR website revisions and developed Ideal Customer Profiles (ICP) for future marketing strategies.

I produced the first NASA GLIMR video by collaborating with the program lead and scientists to understand the mission, translating complex information into accessible content for the general audience. This involved storyboarding, script writing, voiceover production, and video creation, with weekly feedback to meet NASA standards.

The final video, explaining the GLIMR mission and its societal applications, garnered 200,000+ views and 7,000+ likes on NASA Oceans' social media platforms.

I produced a follow-up video on the GLIMR Mission with a focus on clear, scientifically accurate explanations. This longer, 4-minute video expands on the details and societal impact of the mission.

Like the first video, I handled all aspects of production, including script writing, imagery selection from NASA SVS, audio editing, and video editing.

Connecting NASA GLIMR with WORLD EVENTS

I promoted GLIMR on social media platforms like Twitter and Facebook by connecting the mission with relevant global events such as World Water Day, World Health Day, and World Population Day. I created multi-post threads on Twitter, starting with a hook in the first post and providing engaging information in subsequent posts.